Jam entrepreneur invited to prestigious TV awards
July 1st, 2008Jam entrepreneur invited to prestigious TV awards.
But five years on and teenager Fraser Doherty revealed how his jam business is close to making its first million after sealing his latest deal with a major supermarket.And the enterprising 19-year-old will be celebrating by rubbing shoulders with the stars at the prestigious Britain”s Best Awards at the weekend.For Fraser, of Davidson”s Mains, it is all a far cry from when he first began making his ‘Super Jams’ at home and selling them door-to-door.Made using his grandmother”s recipe, his jams use super-foods like blueberries and ginger for their ingredients, but with grape juice instead of sugar to make them extra healthy.Morrisons, Tesco and Waitrose are already stocking Fraser”s jam, with Asda becoming the latest big name to sign up, and the incredible success has seen the former Royal High pupil give up on a business degree to work full-time at his company.The hard work is certainly paying off, with his nomination for the glittering awards seeing him join celebrities from the worlds of TV, film and sport at a gala televised event in London.The youngster, who has been put forward for the New Talent Award, is taking it all in his stride however, and admitted he was looking forward to meeting his competitors more than the celebrities.’I heard a few weeks ago and it is quite exciting, although really I”m just amazed at the company I”ll be in,’ he said.’It will be nice to be at a big celebrity party, and I”ll be taking a few friends down, but mainly I”m looking forward to meeting the other finalists.’The business is going really well, and it”s just continuing to grow.